Blog Posts Tagged pay per click
How to Pick the PPC Ad That Makes You the Most Money
Any decent pay per click marketer knows that the best campaign results are obtained through a rigorous test and measure approach. A/B split testing of PPC ads and landing pages in an effort to continually improve response rates for email opt-ins, lead generation, and sales is essential to win in any competitive market place.
On the surface, that sounds like simple common sense. The not so simple part though is in making the decision of which ad to run with, and which to can. In other words, when A/B split testing, do you choose ad A or ad B?
Technorati Tags: conversion, lead generation, multivariate testing, pay per click, ppc, split testing
Continue reading...John Somerton Attains Google AdWords Qualified Professional Status
Ozone Search Engine Marketing Corp. is pleased to announce that President and Principal Search Engine Optimization Specialist Mr. John Somerton has recently attained certification as a Google AdWords Qualified Professional.
Mr. Somerton has been managing Google AdWords campaigns for more than 5 years, and has been a Google Advertising Professional since 2007.
Technorati Tags: advertising, AdWords, Google, pay per click, ppc
Continue reading...