Blog Posts Tagged long tail

Why the Quest for Higher Search Engine Rankings Almost Never Makes Sense

Seth Godin on his blog today talks about signaling strategies - essentially the mental shortcuts people take when deciding which products or services to buy or which politician to vote for. Things like big expensive billboards, being on the New York Times best seller list, and celebrity endorsements all send strong signals to the marketplace to “buy this product!” And of course marketers know this and will work hard to game the systems and distort the signals.

One major form of signaling that I deal with every day is in the form of search engine rankings.

Technorati Tags: Google, long tail, rankings

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