Blog Posts Tagged Google
John Somerton Attains Google AdWords Qualified Professional Status
Ozone Search Engine Marketing Corp. is pleased to announce that President and Principal Search Engine Optimization Specialist Mr. John Somerton has recently attained certification as a Google AdWords Qualified Professional.
Mr. Somerton has been managing Google AdWords campaigns for more than 5 years, and has been a Google Advertising Professional since 2007.
Technorati Tags: advertising, AdWords, Google, pay per click, ppc
Continue reading...Why the Quest for Higher Search Engine Rankings Almost Never Makes Sense
Seth Godin on his blog today talks about signaling strategies - essentially the mental shortcuts people take when deciding which products or services to buy or which politician to vote for. Things like big expensive billboards, being on the New York Times best seller list, and celebrity endorsements all send strong signals to the marketplace to “buy this product!” And of course marketers know this and will work hard to game the systems and distort the signals.
One major form of signaling that I deal with every day is in the form of search engine rankings.
Technorati Tags: Google, long tail, rankings
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