Blog Posts Tagged achannel ottawa

The All New “Bum” Marketing in 5 Easy Steps

Now…I should preface this post with the following: I do not believe nor imply that this was a blatant marketing stunt. But…if it was it was pure genius! And a great example (template, perhaps?) of how to build buzz in the era of the social web.

Step 1 - Launch a website

Entrepreneurs Sean and Dave Diamond recently launched www.UTours.ca. UTours.ca produces DVDs that help prospective Canadian university students choose a university that best fits their academic and social goals.

Technorati Tags: achannel ottawa, video, viral marketing

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