Search Engine Marketing Services
Our search engine marketing services deliver industry-specific expertise in the areas of search engine optimization, pay per click marketing, website analytics, and visitor conversion rate testing and optimization.
Traffic Generation Services
To improve your search engine visibility and drive qualified visitors to your website, consider our traffic generating search engine marketing services:
- Search Engine Optimization (SEO) Service
- Pay per Click (PPC) Marketing and Management Service
Search Engine Optimization (SEO) Service
As a marketing strategy, the search engine optimization process considers how search engines work, what people search for, and what is the intent behind the search. It is the process of improving your website so that its pages rank higher in a search engine’s natural (organic) listings when someone searches for important phrases and keywords relevant to your website.
Learn more about our search engine optimization service »
Pay per Click Marketing Service
Our pay per click (PPC) marketing service is a more direct and immediate way of gaining traffic through search engines.
With PPC advertising, you as an advertiser will bid on keywords or key phrases that your target audience will be using to search for the type of product or service you are promoting. When a search engine user searches on your particular phrase, your ad and other ads related to that phrase are prominently displayed alongside the natural search results.
PPC ads are also referred to as Sponsored Links or Sponsor Results, depending on the search engine displaying the PPC ad. The major PPC advertising platforms available are Google AdWords, Yahoo Search Marketing (formerly Overture), and MSN adCenter.
Learn more about our pay per click marketing service »
Sales and Lead Conversion Services
To turn traffic into leads and leads into sales, you need a strategy for gaining insight into your site’s visitors and translating that insight into action. Let Ozone assist you in picking the right tools and developing the right strategy to ensure your website is not leaving money on the table:
- Website Analytics (Tool Selection and Installation, Reporting and Analysis Services)
- Conversion Rate Optimization (Landing Page Optimization, A/B and Multivariate Testing)