Pay per Click Advertising Fundamentals
Pay per click advertising can be a great way to get instant traffic and immediate results from your web marketing campaigns. If you’re interested in testing the PPC waters yourself, this FAQ should get you started.
If you’re short on time or don’t have the people or budget to master pay per click advertising, Ozone’s pay per click marketing services will get you the optimal placement for your marketing goals (such as branding, traffic volume, or lead generation) for the lowest possible click cost.
FAQ
Where will my pay per click ads get placed?
Pay per click ads can be seen in the “Sponsored Links” section on a search engine results page.
The placement or position of the ad depends upon the amount you bid for a keyword. Sometimes (as is the case with Google AdWords) other criteria such as relevance and performance of the ad are factored into the placement calculation
How much will pay per click advertising cost?
As a PPC advertiser you’ll only pay when a searcher clicks on your ad. When the ad is clicked, the searcher is then redirected to your website. The cost-per-click or CPC is determined individually for each click but will never go higher than the amount you’ve bid for a particular keyword. The total overall pay per click advertising spend will never exceed your set budget.