Marketing Your Business Online
10% Off SEO Packages for Shopify Build a Business Contestants
Shopify and Tim Ferriss have announced an amazing contest aimed at catalyzing would be online entrepreneurs into action.
How Website Structure and Information Architecture Is Critical to SEO Success
A well balanced website structure, logical information architecture, and clean URLs make your website more appealing to both search engines and visitors by ensuring your content is laid out and accessible in a logical and intelligible way.
Duplicate Content - How It Hurts SEO And Tips on Avoiding It
Over the past few years there has been much talk about content spamming and duplicate content penalties. In fact not that long ago a malicious webmaster could essentially scrape the content from another site, claim it as their own, and begin ranking for those pages - even over and above the original site! Aside from the obvious copyright violations, they were also effectively stealing business from those honest and unsuspecting website owners.
SEO CMS - How to Choose an SEO Friendly CMS
Although the interrelationship between SEO and CMS is probably one of the most complicated topics when it comes to web design mistakes that can hurt your search engine optimization efforts, it is also one of the most important things to get right upfront.
How to Know What to Say on Twitter
Originally uploaded by ogilvyprworldwide
If, as an organization, you find yourself wanting to engage an audience through blogging and micro-blogging social media outlets like Twitter, this chart from Ogilvy PR Worldwide should help get you started.
Usually when an organization struggles to answer the question “What is it, exactly, that we’ll say?”, the root of the problem can be traced back to a lack of a coherent communications strategy that matches the medium (social media) and the tool (Twitter).
