Archive for November, 2007
Compete vs. Alexa and the Dangers of Toolbar Metrics
Relying on toolbar generated metrics such as Alexa to make important decisions can be very dangerous if you don’t ask yourself the single most important question of any data collection tool: What is the source of the data?
Yes it’s the toolbar, but ultimately who is using the toolbar? That is, who has actually gone and taken the time to install the toolbar widget. I would have to guess that people install the toolbar for one primary reason - to get metrics - and not for the secondary reason of supplying metrics.
And who is most interested in getting metrics? Internet marketers! SEO’s (like myself)
Technorati Tags: alexa, compete
Continue reading...The All New “Bum” Marketing in 5 Easy Steps
Now…I should preface this post with the following: I do not believe nor imply that this was a blatant marketing stunt. But…if it was it was pure genius! And a great example (template, perhaps?) of how to build buzz in the era of the social web.
Step 1 - Launch a website
Entrepreneurs Sean and Dave Diamond recently launched www.UTours.ca. UTours.ca produces DVDs that help prospective Canadian university students choose a university that best fits their academic and social goals.
Technorati Tags: achannel ottawa, video, viral marketing
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